Web3 for Enterprise: Beyond the Hype
Marcus Chen
Blockchain Lead
Web3 for Enterprise: Beyond the Hype
Cutting through the noise to find real business value in blockchain technology.
Real Use Cases That Work
Supply Chain Tracking
Immutable records from source to consumer. Companies like Walmart use blockchain to track food safety.
Smart Contracts
Automating complex business agreements. Insurance claims, royalty payments, escrow services.
Digital Identity
Secure, user-controlled identity management. Reduces fraud and simplifies compliance.
Tokenization
Converting real-world assets into tradable digital tokens. Real estate, art, securities.
When NOT to Use Blockchain
- When a database would work fine
- When you need high transaction speed
- When energy efficiency is a priority
- When you don't need decentralization
Getting Started
1. Identify a process that needs trust or transparency
2. Start with a private/permissioned blockchain
3. Prove value before going public
4. Focus on user experience, not the technology